Petronas X EPICscreen: Fueling The Hearts Of Malaysians

We at EPICscreen want to extend our heartfelt thanks to Petronas for choosing our cinemas as a platform to connect with the real rakyat of Malaysia. This partnership has made a significant impact, especially in reaching unique audiences in sub-urban areas and underserved communities.

With over 5 million cinemagoers visiting our 49 cinemas across the country in 2024, we provide an important space for brands like Petronas to engage with people who are rarely communicated due to the lack of other communication mediums and/or bandwidth. Our cinemas are located in various major and secondary towns and cities, allowing us to reach a diverse audience that reflects the true spirit of Malaysia.

During festive seasons, Petronas took a more product-oriented approach in their cinema campaigns, highlighting the benefits of their fuel while ensuring their message remained relevant and engaging. At other times, their ads carried a touch of sentimental storytelling—simple yet meaningful narratives that subtly reinforced their brand values while connecting with audiences on a deeper level. Since cinema ads are impactful, Petronas successfully balanced both styles, creating an experience that was both informative and emotionally resonant.

Through EPICscreen’s cinema advertising platform, Petronas successfully reached millions of Malaysians in secondary towns and sub-urban areas.

Unlike other media channels, cinema provided an immersive and distraction-free setting, making sure their message was seen, heard, and remembered.

Thank you, Petronas, for trusting us as your partner in this important campaign. Your confidence in EPICscreen allows us to continue helping brands create impactful connections with Malaysian audiences.