Collaborating to Bring Malaysia’s Beauty to the Big Screen

In a world where travel experiences are often similar, Tourism Malaysia stands out by embracing the unique charm of its sub-urban markets. This strategic focus allows the agency to reach a distinct audience, particularly those from underserved communities, who may not typically engage with mainstream tourism offerings.

By utilizing our platforms, Tourism Malaysia has effectively showcased the diverse experiences available across the nation, enriching the travel landscape for both locals and tourists alike.

In 2024, our collaboration has reached impressive heights, with over 5 million cinemagoers benefiting from promotional efforts that highlight Malaysia's rich cultural tapestry and natural wonders. Our 49 cinemas nationwide serve as essential touchpoints, allowing Tourism Malaysia to connect with the real rakyat and the everyday people who are eager to explore their country’s treasures. This partnership not only amplifies the visibility of lesser-known attractions but also fosters a sense of pride and ownership among local communities.

We extend our heartfelt thanks to Tourism Malaysia for trusting EPICscreen as a vital partner in this journey. Together, we are not just promoting tourism; we are fostering deeper connections between communities and the beauty of their own country. By showcasing local stories and experiences, we aim to encourage Malaysians to appreciate and explore the wonders that surround them.