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Reason To Believe

Discover why EPICscreen stands out as your #1 partner in the cinema advertising landscape.


Why EPICscreen?

  • Sub-Urban Market Dominance
    With a widespread presence in secondary towns across Malaysia, EPICscreen provides advertisers with an exclusive opportunity to reach an underserved market. Sub-urban markets, often overlooked, present the chance to create a lasting impact and touch the untouched. With 17 million potential viewers and a 31% penetration rate, advertisers can tap into diverse demographics nationwide. (Source: Census Data 2020)
  • Buying Culture in Sub-Urban Markets
    EPICscreen understands the distinctive buying culture in sub-urban markets. Advertisers can leverage on-screen and off-screen ads strategically placed in and around the cinema compound to create multiple touchpoints. Cinemagoers in these areas often prefer traditional methods, such as purchasing tickets at the counter and advertisers can take advantage of this buying culture.
  • Buying Into Communities & Heritage
    EPICscreen's cinemas, deeply embedded in communities, foster customer loyalty in the secondary towns. Advertisers can benefit from the loyal customer base that visits our partner brands’ cinemas, creating a meaningful connection with cinemagoers who value the heritage and familiarity of our partner cinema brands.
  • Prominent Role In Customer Journey
    With less saturation of marketing messages compared to major city centers, brands have a unique opportunity to make a meaningful impact on consumers' purchasing decisions. EPICscreen's cinemas become an integral part of the buying journey, allowing brands to seamlessly integrate into the lives of sub-urban consumers who prefer storefront purchases.

Did You Know?

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Cinema Ads are 8X More Effective at Making a Brand Stand Out Compared to TV Advertising

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97% of Cinemagoers Watch the Ads and Accept Cinema Ads as Part of the Movie Watching Experience


55% of Cinemagoers Felt Positive Towards Cinema Advertising, Increasing Their Purchase Intent By 35%


What They Say?

"In fact, Cinema offers the lowest rate of ad avoidance of all media. Think about it, when you’re in the cinema and the ads are rolling, you’re in a dark room, sat directly in front of a huge screen with zero distractions, you haven’t got (well you shouldn’t have) your phone out and no one’s talking. Everyone is focused on the screen. This has an added advantage, as it means that a high frequency of message is not so important, as you can achieve great impact with just one viewing of a cinema advert”.

-    Lizzie, in "Advantages of Cinema Advertising - MacCormack Media”



Join the ranks of these esteemed brands who have experienced the power of cinema advertising with EPICscreen.

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6. KFC.jpg
11. Help Uni.jpg
2. Tourism.jpg
7. Burger King.jpg
12. Astro.jpg
3. Tune Talk.jpg
8. Marry Brown.jpg
13. JD.jpg
18. Kementerian.jpg
4. Emirate.jpg
9. Texas.jpg
14. Levis.jpg
19. SME.jpg
5. Air Asia.jpg
10. Affin bank.jpg
15. Mabeline Logo.jpg
20. Acer.jpg



Why Cinema Advertising?

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HyperLokal SME Initiatives

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Cinema Ads vs Traditional Ads


Sub Urban vs Urban Cinema Advertising


mmCineplexes takes over GSC's place at Berjaya Times Square

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Reach The Real Rakyat With EPICScreen!



Become our success story.

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