Reason To Believe
Discover why EPICscreen stands out as your #1 partner in the cinema advertising landscape.
Sub-Urban Market DominanceWith a widespread presence in secondary towns across Malaysia, EPICscreen provides advertisers with an exclusive opportunity to reach an underserved market. Sub-urban markets, often overlooked, present the chance to create a lasting impact and touch the untouched. With 17 million potential viewers and a 31% penetration rate, advertisers can tap into diverse demographics nationwide. (Source: Census Data 2020)
Buying Culture in Sub-Urban MarketsEPICscreen understands the distinctive buying culture in sub-urban markets. Advertisers can leverage on-screen and off-screen ads strategically placed in and around the cinema compound to create multiple touchpoints. Cinemagoers in these areas often prefer traditional methods, such as purchasing tickets at the counter and advertisers can take advantage of this buying culture.
Buying Into Communities & HeritageEPICscreen's cinemas, deeply embedded in communities, foster customer loyalty in the secondary towns. Advertisers can benefit from the loyal customer base that visits our partner brands’ cinemas, creating a meaningful connection with cinemagoers who value the heritage and familiarity of our partner cinema brands.
Prominent Role In Customer JourneyWith less saturation of marketing messages compared to major city centers, brands have a unique opportunity to make a meaningful impact on consumers' purchasing decisions. EPICscreen's cinemas become an integral part of the buying journey, allowing brands to seamlessly integrate into the lives of sub-urban consumers who prefer storefront purchases.
Did You Know?
Cinema Ads are 8X More Effective at Making a Brand Stand Out Compared to TV Advertising
97% of Cinemagoers Watch the Ads and Accept Cinema Ads as Part of the Movie Watching Experience
What They Say?
"In fact, Cinema offers the lowest rate of ad avoidance of all media. Think about it, when you’re in the cinema and the ads are rolling, you’re in a dark room, sat directly in front of a huge screen with zero distractions, you haven’t got (well you shouldn’t have) your phone out and no one’s talking. Everyone is focused on the screen. This has an added advantage, as it means that a high frequency of message is not so important, as you can achieve great impact with just one viewing of a cinema advert”.
- Lizzie, in "Advantages of Cinema Advertising - MacCormack Media”
TRUSTED BY THE BEST
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