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Sub Urban vs Urban Cinema Advertising


Do you know that more than 60% of Malaysia's population lives outside of Klang Valley?

Sub-urban markets, frequently overlooked, present the chance to create a lasting impact and touch the untouched. In contrast, urban markets pose challenges with heightened competition and brands sometimes get lost among the clutter of advertisements, making it harder to capture consumers' attention and create lasting impressions.

Discover the untapped potential of suburban cinema advertising – a gateway for new audiences waiting to be captivated by your brand. In the heart of sub-urban communities, where lifestyles and preferences differ from bustling urban centers, EPICscreen offers a golden opportunity to connect with unique demographics. Moreover, while cinemas are prevalent in urban settings with multiple operators, in secondary markets, having sole operators becomes a focal point of interest.

With minimal competition and being the exclusive venue in town, it has become a gathering point for the community, attracting widespread attention and curiosity among the local population. With limited advertising opportunities in these towns, envision your brand shining brightly on the big screen, capturing the attention of millions of potential consumers.

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EPICscreen boasts a network of 48 locations, with up to 30 of our cinema locations strategically positioned in secondary towns nationwide, making us the largest sub-urban cinema advertising network in Malaysia.


This provides an exclusive route to market access that is often overlooked by competitors. Advertisers can leverage on-screen and off-screen ads strategically placed in and around the cinema creating multiple touchpoints.

The opportunity is now! Enhance your advertising strategy and see the transformative power of cinema advertising in sub-urban markets. Create an unforgettable experience that matches the pulse of each community. Your brand deserves more than just visibility; It deserves resonance. Let's make it happen together and unlock the extraordinary potential of suburban cinema advertising.



Why Cinema Advertising?

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HyperLokal SME Initiatives

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Cinema Ads vs Traditional Ads


Sub Urban vs Urban Cinema Advertising


mmCineplexes takes over GSC's place at Berjaya Times Square

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